Driving around San Diego nowadays, I see so many oversized lifted 4x4 trucks looking like they’re fully equipped with brushguards, roof platforms, racks, etc. to take on deepest Africa. Commercial real estate brokers and other guys driving to their desk job are willing to spend $80k on these… even though they don’t actually make their dicks any bigger than the base model Ford ranger for $25k.
as far as varying price points, alternative designs and constructions, marketing gimmicks, perceived value-adds, where/how they are made… the same can be applied to most products, particularly sporting goods. Golf clubs, tennis or pickleball racquets, soccer cleats, basketball shoes, running shoes, knives, guitars, tools… you name it.