You guys are missing the point. Who else is building….AND more importantly, marketing boards made out of volcano residue?!?! Now THAT is worth the extra coin as it will undoubtedly improve your surf abilities…or lack thereof. Latest marketing lingo is that they’re “forged in fire” - see below if you want a laugh
Your browser does not support our video. VOLCANIC BASALT LAMINATION VOLCANIC BASALT / REPREVE LAMINATION
www.firewiresurfboards.com
I, personally, can’t wait to try one of these! I’ve never had a volcanic and the tech seemed similar to dark arts. As many surfboards as you have it’s surprising that you’re not curious about a volcanic tech?
It's weird to me that people buy Firewire at it's price point. I fly fish, and basically all of the major rod manufacturers at a premium price point are building in the US with quality componentry. Redington and other budget builders source out of South Korea, and China. Maybe I'd buy a Firewire if they were $400, but a lot of time they're more expensive than Pyzel/CI/Lost.
The sell is the shape. You can a board from a shaper you like (Tomo, Machado, Ðåñ Mann) with no wait time and in a couple different tech options. Then throw in the fact that surfers you love to watch surf are riding them and making them look so fun. Plus, the resale value is still pretty high. It’s a ”no brainer”.
Good resale value. Popular brand. Available immediately. It’s proven that people are willing to pay a little more for convenience.