STAB is in the unique position they have a ton of leeway to be able to write whatever they want (to an extent)
It's not Y2K anymore. No SURFER, SURFING, Transworld, etc. They are the only surf publication.
They claim they don't want to **** off the WSL because the WSL will remove their ability to publish licensed content.
To that I say
to what alternate outlet would the WSL grant that permission? TheInertia? BeachGrit!?
If the WSL wants content exposure in a "legit" publication they have one choice: STAB. Probably safe to say they need STAB more than STAB needs them.
Same goes for STAB's advertorial content.
Which begs the question - is the WSL bankrolling STAB in some way?