All true. I’dd only suggest that keeping a 40 year old woman who doesn’t post surf pics anymore isn’t indicative of a brand that gets it.They aren't really "surf companies" anymore.
You could argue that they haven't been for a while.
But that kind of credibility or "salt", or whatever you want to call it of being a surf company that aligned themselves with meaningful surfers mattered for a while, even after they initially sold out.
The "legacy" of the legacy brands were wrapped up in the long term partnerships with credible surfers.
It doesn't matter to the equity firms that run the companies now.
Is that a bad business decision? Not necessarily. Most people that buy QuikBongCurl anymore probably don't care.
But does it erode any credibility they have left as a brand that "gets it"? Yeah.
Maybe it just depends on what you think “it” is.