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After I found out Charles Van Doren sold Van's and they only keep him on for promotion, I was kinda over that brand. They also fired Johnny Layton and several other skaters for not taking the Vax.
Between being a big growth investment name back when Billabong was releasing Frothing, and having Nike, Target, and Red Bull, Kolohe should be sitting on a comfy crib in San Clamatojuice and a pile of investment money.
True. I bet the big companies keep it that way on purpose too.
I wouldn't count woodshops or as a skatebrand. More like a supplier. Girl is under the umbrella of crailtap (Chocolate, Royal, Lakai, 4-star, etc.). I didn't know they were purchased by someone.
I'm curious about this. Rick Howard lives close to me and skates the Redondo Pier park every so often. I thought he was an owner in crailtap? We've had beers after skating, but he's way more into talking sarfing than skating, so I haven't got into the intricacies of his skate biz.
Ya, I believe he is an owner along with a few other people. It's news to me that it sold.
Altamont Capital made an investment into Crailtap back in 2015 (Same investment group that owned Dakine and Billabong at one point). Wasn't that big a deal since similar investments were becoming more common and nobody really cared much about Crail brands by that point anyway. Rick, Carrol, Megan, and Spike are all still partners.
For the brand piece, I was speaking to the hardgoods side. At large, I still think it's more closed off. Surfing, on the other hand, aspires to be mainstream. That's the goal of the WSL. Despite that, it's still a major part of surf culture. Every outlet covers the contest — often with a ton of detail. We talk about it here. The athletes aspire to be "professional."
Bagging a shoe sponsor with one of the big dogs. I believe the checks from hard good sponsors are pretty paltry for the most part. Clothing company, Energy drink sponsors, random lifestyle brand or maybe someone like Yeti if you're lucky. Some are probably working normal jobs.
My buddy Danny Dicola does this but on a very small scale and they're only glass-ons. He's got a deal with Xanadu in the works.
Surfing and surfers in general are too stupid/uneducated to do anything different than what's mainstream. Futures and FCS have the fin market on lockdown. I know that NVS seems to be getting more popular, but I wonder what percentage of the market they really have?
Because they're not marine ply and don't handle water intrusion well I'd guess.
Mainly -
