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I don't think this stuff is marketed towards the 30 and up crowd, especially not for dudes in their 40s, 50s, 60s. This is pretty much the look that lots of kids/ teens/ early 20s are wearing these days. I'd imagine it'll go over well with the throwback-to-the-90s generation I see e-biking all over town. It's cool to see someone do something [slightly] different for once.
True. I was at a show at the Fonda this past Thursday night and I’m pretty sure I was the 4th oldest person there out of about 1000 people. I think they bussed in every young model from LA and what I noticed was GIGANTIC PANTS on the du’s that reminded me of skating around my college’s campus in 1989. I used to not believe my dad when he used to say “everything old becomes new again”.
Bingo...
Yeah, I don't think he's dim. He's just a byproduct of the aughts' "pro" sarfers' homeschooling and/or sh^t teachers pushing him though school thinking he'll have money managers that will get him setup for life. He was one of the first (that I remember) to have a non-endemic sponsor. I hope he succeeds in whatever he hopes to achieve.
But the stuff looks generic, volcom, former etc. have done similar designs with anti-establishment vibes, but easier on the eyes. The claim is to be a core brand, with shots being fired not only at ABG brands but brands like Florence ("no sailing"). Surfing clearly is a mainstream sport though, 2% is run by a millionaire and aimed at rich white kids - so what is this so called core anyways? I find it a bit hilarious to lash out against capitalism, my guess would be that they would also like to make a profit af some point. Seems like they are only selling directly to customers, cutting out surf shops doesn't look very "core" either. No returns, no information on where the stuff is being produced, doesn't seem like there's any recycled polyester or eco cotton either. Old and grumpy me will raher buy florence, katin etc. for now. Rant over. I still wish Chloe the best for his enterprise and hope that he finds his niche.
it isI'm having a bit of a hard time with this brand. Might be an age thing
I think the Florence label is kinda deserving of the mockery, especially for the elite flair and taking credit for the hooded rashguard - not their invention.
I get this.
Kolohe said he hates every surf shop he walks into.
No one cares.
You actually buy surfwear?
I think the Florence label is kinda deserving of the mockery, especially for the elite flair and taking credit for the hooded rashguard - not their invention.
Fair point
Kolohe said he hates every surf shop he walks into.
That they're mostly dull and lacking any creativity/thought.
He mentioned skateboarding and skateshops as places where you find unique and creative minds.
They feel like surf shops to me, same same but different.
No one cares.
I actually do, and I know quite a few people who do too. But that might also be an age thing lol.
You actually buy surfwear?
Probably 30% of my wardrobe is surfwear with minimal branding. I pay wholesale prices so why not.
Target Goodfellow FTW! It’s the Fling of apparel.
Shiiit HeadsI thought the 1st step to starting a clothing company was picking out a solid Logo? This thing is ugly...
It is interesting to compare this dynamic to what you see in skating. A lot of skaters that are sponsored by the big shoe companies, take their money and use it to start smaller personal projects, and make brands to put their homies on. Seems like they've got it figured out and that one can strike a healthy balance riding for a company like Nike but making your own board brand or zine type thing.
As stupid as pro skaters are, they are geniuses compared to surfers.