It's a funny ad strategy.
In the beginning they had photos of the girls that were about the size of a silver dollar. And they showed their faces.
Then they moved on to half page butts and no face.
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What is the value of 10% of Kelia Moniz's prior contract?
- Thread starter ghost_of_lewis_samuels
- Start date
In the beginning they had photos of the girls that were about the size of a silver dollar. And they showed their faces.
Then they moved on to half page butts and no face.
Yea exactly. Dane moved merch for men’s products and the Roxy girls—collectively as a team—drove more sales than men’s products were bringing in. However it’s extremely unlikely that Steph Gilmore, their top billed Roxy girl at the time, drove more merch individually on her own than Dane did.
Steph’s contract was about 1/6th the amount of money Dane was getting. While I don’t think Dane was moving 6x more merch than Steph was, if Steph were their chief rainmaker her contract would not have been like that with all the incentives, etc.
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I'm old enough to remember the pre-girl boss era when beautiful women would try to marry a rich man and have children.
The money's not coming back (to the surfers) b/c the brands are all owned by huge conglomerates and control the industry in the "Two Towers" model, just like most other industries in this country.
Maybe not more than Dane but over the course of her career Lisa Anderson has to be responsible for moving close to the amount of Dane.
Steph Gilmore too.
Look at Steph's profile - she's a great brand representative for Roxy.
Doubt she's taking a 90% pay cut.
Buying clothes because this or that person advertises it trips me up. People are stupid.
segue into discussion re why women in surfing deserve pay in line w men.
Why not more than men?
The bottom line is pay shouldn't be based on sex.
It should be based on value with no regard to sex.
Lisa Anderson is probably responsible for moving more merch for Quick/Roxy than all others but Slater. The Roxy brand was built around her and they sold a ton of those surf shorts at massive margins. Remember, girls buy multiple units of the same product but in different colors, etc... Guys buy one unit once or twice a year at most. I have 10YO trunks from Marshalls that are still going strong.
One main reason to visit surf shop back in the day was for ESM. a bit European and reef ads on page 2 were always better than the mainstream mags. Gave a tingle down there.
This industry is dying, even through the sport/activity is more popular than ever.
If you're sponsored in this niche-sport, I think it's 2-3 years... tops. You have that window to use it as the primary source of income, and after that you have to become really versatile. But can you imagine if any of these guys who signed a decent contract before 2020, were smart enough and used the money to buy a bunch of real estate, and then hung onto those assets today?
If you're sponsored in this niche-sport, I think it's 2-3 years... tops. You have that window to use it as the primary source of income, and after that you have to become really versatile. But can you imagine if any of these guys who signed a decent contract before 2020, were smart enough and used the money to buy a bunch of real estate, and then hung onto those assets today?
Funny you mention Alana Blanchard, because there was a post referencing how she got dropped by Rip Curl when she got pregnant. Ouch!
But she shifted and realized there was still value in numerous smaller sponsorships and promoting products, with a subtle ass-shot sprinkled here and there. Quantity over quality. It's hard but it will pay the bills.
Most of the Aussies did- or at least the ones I see around- if you bought coastal real estate you are doing fine.
Nothing hotter than 40 year old mother of 3 ass in a thong.
She won the 2 world titles back to back in 2012/13 by winning two comps in Hainan island.
Thats some pretty Mickey Mouse shitt to be claiming your an athlete over.
I thought she was just a Roxy bikini babe- had to go looking for those world titles.
Thats some pretty Mickey Mouse shitt to be claiming your an athlete over.
I thought she was just a Roxy bikini babe- had to go looking for those world titles.