Perhaps we need to cut Sophie Goldilocks a little slack.
In her previous corporate executive positions, with Rugby Football Union, National Basketball Association (NBA), Women's Tennis Association (WTA), and Adidas a request for a scheduling change to the proper authorities would likely have been received favourably and handled promptly, capably and courteously as a formality.
She probably did not have to observe tribal rituals and customs or deal with morons, idiots, pseudo-locals or tough guys.
Surfing is different. Hawaii greatly overstates its place and importance in the surfing world.
Indonesia and Australia have better waves and other places like Brasil produce increasingly better surfers.
The EU and China have bigger to much, much bigger consumer markets than North America, and Hawaii is so small as to be a pimple on the ass of an elephant in any economic assessment.
Like Sunny says, it's up to Hawaii to step up, drop the tough guy act and welcome professional surfing, if they want Hawaii to stay relevant.