this. I don’t think you are.
the tour has lost money for years because there is just not enough audience who watches. If there was, they would be able to fund the tour like every other “major” pro sports league operates: through sponsors, charging admission to attend events, selling/licensing official merch, and (mostly) selling the media rights in each country/region. They’ve tried all kinds of iterations of the tour over the last 20 years: urban beaches with more audience on the sand, dream tour with good waves and no crowds, wavepools, triple crown, mid season cut, finals day…
If there was money in the pro surfing viewing market- like the surf industry thinks, all the various multinationals (Coke, Samsung, Corona, Budweiser, Sony, etc) who’ve sponsored events/tour in the past wouldn’t have come and gone in 1-2 years. Again, it exists now as a financial write-off for a bored billionaire.