There are some really old-school tenets of their society that don't lend themselves to just showing up and handing out copies of the Constitution and Federalist Papers in Pashto.
Al-Qaida asked for their hospitality and got it.
Melmastia (hospitality) – Showing hospitality and profound respect to all visitors, regardless of race, religion, national affiliation or economic status and doing so without any hope of remuneration or favor. Pashtuns will go to great lengths to show their hospitality.
[2][14][15]
Nanawatai (forgiveness or asylum) – Derived from the verb meaning
to go in, this refers to the protection given to a person against his enemies. People are protected at all costs; even those running from the law must be given refuge until the situation can be clarified.
[2] Nanawatai can also be used when the vanquished party in a dispute is prepared to go into the house of the victors and ask for their forgiveness: this is a peculiar form of "chivalrous" surrender, in which an enemy seeks "sanctuary" at the house of their foe.
A notable example is that of Navy Petty Officer First Class Marcus Luttrell, the sole survivor of a US Navy SEAL team ambushed by Taliban fighters. Wounded, he evaded the enemy and was aided by members of the Sabray tribe who took him to their village. The tribal chief protected him, fending off attacking tribes until word was sent to nearby US forces.