Album Surfboards

[casa_mugrienta]

I swear I thought about qualifying that post by saying something like, "I'm sure Casa will claim he knows this already."

As I've said before, I was told the Album story long ago by a few very reliable sources who were around when things started up.

I've refrained from sharing it because it will ruffle too many feathers here - for some reason certain people just can't handle a brick falling out of the positive wall of noise when it comes to any surfboard brand that isn't a main producer i.e. Mayhem, JS, CI.

I already know the exact way the conversation will go and it will make people upset so I'm not going to bother.

 

[menobrah]

As I've said before, I was told the Album story long ago by a few very reliable sources who were around when things started up.

I've refrained from sharing it because it will ruffle too many feathers here - for some reason certain people just can't handle a brick falling out of the positive wall of noise when it comes to any surfboard brand that isn't a main producer i.e. Mayhem, JS, CI.

I already know the exact way the conversation will go and it will make people upset so I'm not going to bother.

Christ you just cant stop channeling your inner Griffin....quit playing coy. Man up if your gonna talk sh!t and spill the beans....this just makes you look weak.

 

[Goofy_Footed]

On a side note, I rode my Bullet yesterday and had a fucking blast!

Ole!

 

[sdsrfr]

it’s on the USA site

 

[bluengreen]

There you have it.

Apologies to @RyanLovelace4 for starting sh!t.

I'll be ordering a Will's Fish as penance.

 

[sdsrfr]

There you have it.

Apologies to @RyanLovelace4 for starting sh!t.

I'll be ordering a Will's Fish as penance.

A real one, a trimcraft or a love machine?

terrific marketing on these, btw.

 

[oeste858]

RL be like:Not the end of the world but certainly an interesting wrinkle since they usually specify which of three glass shop did each stoke boar. I guess if it isn’t noted, maybe it’s Mex? Or maybe it’s for certain markets? Almost all of mine were used so probably have a couple tablas Mexicanas in the mix. Never had any issues with quality / finish.
My customs have been through Varial, but I would certainly specify Waterman’s if I ordered through them. But I would’ve done that anyway… to avoid LightsOut! LOL

 

[tedshred5]

So, high margins (for surfboards), polished marketing and team riders, and multiple sources of glassing to avoid production bottlenecks, other streams of revenue & brand appeal to the tech/hipster crowd (which has money to spend). Appears like Album is choosing to run their outfit like a thriving business, thriving business in surfboards keeps surfboard manufacturing from being pushed overseas to container ships, which contributes to avoiding the future apocalypse of China-only-made surfboards that Casa keeps predicting.

Ipso facto, joke's on y'all, Casa actually loves Album

Personally I'm mostly priced out, and there are so many other good options to get custom boars from around here. But if most of the boars they built went like crap, we'd know about it.

 

[thekadvang]

oh noes my album slides are made in mexico!!!?!?!??!?!?!?!?!

caca is triggered by twin fins and loves to stir the pot here

as someone above said, wouldn't matter if the boards didn't go and my personal experience has been that (1) they do and (2) build quality is great

brb ordering another album

 

[casa_mugrienta]

View attachment 174589
it’s on the USA site

I wonder why they say where every board for sale on the site is glassed but say nothing when it comes to the Mexican made boards?

There is plenty of good work coming out of Mexico...why not give credit?

 

[Sharkbiscuit]

@brukuns It's pretty hard to follow but there's like five different internet Slaters in this thread from what I can tell. I think it's time you start handing out some rachaduras and lambidas sujas

 

[Aruka]

I wonder why they say where every board for sale on the site is glassed but say nothing when it comes to the Mexican made boards?

There is plenty of good work coming out of Mexico...why not give credit?

I could answer these questions and more but I don't want to upset anyone.

The things you will never know.

 

[casa_mugrienta]

But if most of the boars they built went like crap, we'd know about it.

Not directed at Album, but speaking in generalities boards can go like crap but marketing always wins.

Just look at Firewire - they even have customers paying a premium.

The boards sell. They can afford to pay surfers to market their product.

There's a million surfers out there that will tell you how great FWs surf.

 

[tedshred5]

Not directed at Album, but speaking in generalities boards can go like crap but marketing always wins.

Just look at Firewire - they even have customers paying a premium.

There's a million surfers out there that will tell you how great FWs surf.

Totally. Marketing does win out a lot. Firewire is a good example of it. Without marketing, businesses don't flourish. Without board-building businesses flourishing, we get shipping-container-board-apocalypse. Lots of board builders market their product to surfers.

But, thankfully, we can choose where our dollars go to buy surfboars. I do it all the time.

Side note, maybe we lobby Album to differentiate between boards with pizza stains and boards with adobada stains?

 

[tedshred5]

Also @casa_mugrienta maybe you don't need to be so triggered by twin fins. Here's a dude on a board built by your shaper of choice absolutely fricken ripping on a twin fin.

 

[Duffy LaCoronilla]

Not directed at Album, but speaking in generalities boards can go like crap but marketing always wins.

Just look at Firewire - they even have customers paying a premium.

The boards sell. They can afford to pay surfers to market their product.

There's a million surfers out there that will tell you how great FWs surf.

I’m sure some FireWire boards work well.

 

[urchined]

More boards than you would think go to Baja for glassing. They pick up in SD and bring back. To me that is locally made as the trade is done near by-not Asia.

 

[urchined]

A few good air brushers there too

 

[oeste858]

More boards than you would think go to Baja for glassing. They pick up in SD and bring back. To me that is locally made as the trade is done near by-not Asia.

I didn't know that and honestly never thought about it, but makes sense financially. I live like 30 miles from the border. IMO that's a lot different than shipping from overseas.

 

[menobrah]

I would wager that the clear $900 “stock customs” are all hecho in mexico