I don’t know about the first part. Yes, there’s more surfers in the lineup now, but I don’t think the most recent pandemic/ WFH wave of new surfers will watch a contest. They didn’t grow up with pro surfing (Curren vs. Occy, Kelly vs. AI), which I think is why some of you still care as old farts. Personally I don’t care about contests and probably lost interest after Andy died. I’ve maybe caught a few jjf heats over the past couple years, and couldn’t name most of the recent tour additions. i would say about half of guys I know that surf also don’t care about pro surfing, and these are lifelong surfers, 27-50 y.o. We follow enough surfing on social media to know if Slater won pipe at 50 or watch clips from the last big CA swell, but more likely to watch Nate charge Irish slabs than know who made the mid-year cut. YMMV
Many of us have noted less groms and younger surfers in the lineups these days. Really, those are the surfers that would grow the audience for pro contests and it seems to be trending the other direction, at least anecdotally.