From the ...Lost website.
The newest evolution in modern fish design. Similar to my rocket fish of the past with a narrower nose and fish tail, this board is purely a performance minded design. Basically combining Kohole's favorite attributes of his favorite fish he owned I set out to make Kohole a fish that worked well in top to bottom surfing, but still had the fast, down the line, double pump blinding speed that helps it connect sections. This board does an off the top snap more like a shortboard than a fish. With a sleek, thinned out fish foil and modern performance bottom contours, it planes and drives off your front foot like that of a wider fish. The long continuous curve in the outline in the last 18" of the tail makes for more stability in faster hollower waves and/or powerful rail surfing. Having no bumps or "wings" allows the rider to choose his turns more. Instead of water hitting wings and releasing it wraps the curve of the tail more and turns your back foot into a steering wheel. Letting you decide when and how tight of a turn you make depending on how much pressure you put on your tail.
Generally ridden 2 inches longer and 1/2" narrower than your other fish. A flat or concave deck allows for maximum float which can make numbers look deceiving.
Gotta admit some of the model names are pretty funny. JCs big wave gun is called the PBU, Pray Before Using. Some are just cheesy. The Tokoro Houdini. Sorry Wade. Haha. Although Wade didn’t name it that it was the 4, then 4VC (vee concave)
But I think model names have been around longer than I’ve been alive. All those pre-shortboard revolution boards had names or were pro models. Bing Pipeliner. Then Sting, Thruster, Bonzer, etc. If you’re selling something marketing is helpful.