His videos and edits are pretty sporadic. He surfs amazing, but I think it comes down to word-of-mouth from people who have tried his boards. Have you tried one? They look super complicated and gimmicky, but they are simple to surf and totally functional. They make me surf better, which is all I can ask for in a surfboard...
He is of legend status in these parts.
His clips were heavily downloaded and frothed over worldwide and lots of people idolize him.
I'm not interested in trying one, I can get two boards for the price he charges and not worry about a year long wait time.
I have no idea if his boards are any good.
I was simply commenting that he
is the marketing, that's why he was able to charge boutique prices right out the gate and had a lengthy wait time straight away.
Other shapers making incredible boards do not have this sort of celebrity status. They shape thousands of boards before they even begin to make a name for self.