Isn't Hard Seltzer out there for kooks to slam in the first place?
When I was growing up, hard seltzer was a 50/50 mix of 7-up and tequila in a shot glass slammed on a skateboard then down the hatch with 10 other 16 yr olds in a forest by the TV towers.
So yes, it was for kooks.
Once had a Zima with a rich girl in her home near the Sutro Tower.Conversation in Kook Slam "corporate office": Employee 1: "Wow. This Instagram page of people getting hurt in the ocean is going great." Employee 2: "To capitalize on this success, what we really need is to break into the hard seltzer market (while drinking a Zima)."
Great view of SF.