Hello all,
My name is Michael Yukimoto and I started a surf brand. I've been a fan and contributor on the erBB for a while now and wanted to let everyone here know first.
The brand name is SURFICTION. I started it with my own savings after I had to move away from the ocean to take care of my folks. I wanted to stay connected with surfing and the creativity and imagination surfing gives me, so this was an important personal project.
I wanted to create a brand with depth and I wanted to capture the romance and imagination that surfing creates. A lot of my inspiration comes from science fiction and early 80's surf art. There is also a story element within Surfiction, that tells a story of climate change and intergalactic space travel.
All products and packaging are made from recycled and/or organic materials. Currently, I'm using a blend of 50% RPET (made from plastic bottles) and 50% organic cotton in my recycled tees. They're also made in the USA and printed and packaged locally.
I personally could not connect with a lot of current surf brands and grew tired of the cycle of reused images and content. I wanted to create something fresh and unique. WSL, big airs, boardporn, bikini ass and all that is great but why not create something different I thought. I grew to love surfing because of the exploration, mystery and really the romance that I feel is missing nowadays. Also the connections we make being exposed to nature and progressing to get better.
I don't have any investors, corporate backing or any real "experience" in the "industry". If anybody here has any tips or recommendations, please let me know. I'm always looking for ways to create new content and I'm really hoping to get the surfing community to contribute to the brand in any way.
Please use this promo code to get 20% off the website, just for erBB: erbb20
It's good until the end of this month. I know $35 a shirt isn't cheap but I can only print in low quantities at the moment but you'll love the quality of the shirts. Thank you for all your support and help throughout the years.
www.surfiction.com
Instagram: @surfiction_
My name is Michael Yukimoto and I started a surf brand. I've been a fan and contributor on the erBB for a while now and wanted to let everyone here know first.
The brand name is SURFICTION. I started it with my own savings after I had to move away from the ocean to take care of my folks. I wanted to stay connected with surfing and the creativity and imagination surfing gives me, so this was an important personal project.
I wanted to create a brand with depth and I wanted to capture the romance and imagination that surfing creates. A lot of my inspiration comes from science fiction and early 80's surf art. There is also a story element within Surfiction, that tells a story of climate change and intergalactic space travel.
All products and packaging are made from recycled and/or organic materials. Currently, I'm using a blend of 50% RPET (made from plastic bottles) and 50% organic cotton in my recycled tees. They're also made in the USA and printed and packaged locally.
I personally could not connect with a lot of current surf brands and grew tired of the cycle of reused images and content. I wanted to create something fresh and unique. WSL, big airs, boardporn, bikini ass and all that is great but why not create something different I thought. I grew to love surfing because of the exploration, mystery and really the romance that I feel is missing nowadays. Also the connections we make being exposed to nature and progressing to get better.
I don't have any investors, corporate backing or any real "experience" in the "industry". If anybody here has any tips or recommendations, please let me know. I'm always looking for ways to create new content and I'm really hoping to get the surfing community to contribute to the brand in any way.
Please use this promo code to get 20% off the website, just for erBB: erbb20
It's good until the end of this month. I know $35 a shirt isn't cheap but I can only print in low quantities at the moment but you'll love the quality of the shirts. Thank you for all your support and help throughout the years.
www.surfiction.com
Instagram: @surfiction_
haha j/k kinda...
