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Hurley axes surf team (Beachgrit.com)
- Thread starter sponge
- Start date
So what are the rewards of making surf lifestyle clothing in China and other developing nations?
I think the next wave will be the talented, artistic kid growing up in a beach town who is sewing trunks for the boys. Then it grows organically and becomes a lifestyle brand that everyone wants in on. Kind of like how the brands from the 60s and 70s evolved, blew up, and then collapsed under their own weight.
I predict that history will repeat itself. Hopefully they will learn from the mistakes of those who came before them.
I predict that history will repeat itself. Hopefully they will learn from the mistakes of those who came before them.
If you look at successful lifestyle brands in today's niche sport market, they offer premium and expensive clothing. Patagonia, Arcteryx, etc... all offer expensive and functional clothing that people pay a premium for.
The problem with surfers is two fold. One, most are broke dicks or the types that don't spend money on expensive clothing items. Two, outside of wet-suits, there's not much need for expensive clothing. A $10 rash guard from Target does the same thing as a $60 dollar Rip Curl.
Compare a rash guard or board shorts to a poorly fit winter ski jacket or pants and you'll see that being cold usually makes people spend money to be comfortable. What is the benefit of buying a Quiksilver T-shirt? It says Quiksilver?
The problem with surfers is two fold. One, most are broke dicks or the types that don't spend money on expensive clothing items. Two, outside of wet-suits, there's not much need for expensive clothing. A $10 rash guard from Target does the same thing as a $60 dollar Rip Curl.
Compare a rash guard or board shorts to a poorly fit winter ski jacket or pants and you'll see that being cold usually makes people spend money to be comfortable. What is the benefit of buying a Quiksilver T-shirt? It says Quiksilver?
Fool might be a bit harsh, but I agree overall. Part of getting a payout like that is the expectation that you will GTFO and not come back. If he wanted to stay on under some kind of advisory or board role, he should've structured the deal that way.
It's admirable that Bob wanted to help the remaining employees, but it would've been more appropriate under a mentorship role, offsite.
incorrect.
and in fact dead wrong.
living coastal in Aus/California/Hawaii is now incredibly expensive.
expensive surf travel is the one booming facet of the surf industry.
there's a fucking waiting list to pay for surf at wave pools despite waves being free.
the myth that surfers are cheap bums is just a hangover from Spicoli days.
most surfers are white, wealthy etc etc high disposable income.
and in fact dead wrong.
living coastal in Aus/California/Hawaii is now incredibly expensive.
expensive surf travel is the one booming facet of the surf industry.
there's a fucking waiting list to pay for surf at wave pools despite waves being free.
the myth that surfers are cheap bums is just a hangover from Spicoli days.
most surfers are white, wealthy etc etc high disposable income.
Agreed. Most of us were cheap in our teens and twenties, when coastal rent/real estate was cheaper and we had less responsibilities. It was also easier to find large blocks of time for extended surf trips, which required being cheap to make them last. Upon coming home, you could find another odd seasonal job or go back to school, and save up for the next trip. Rinse and repeat.
Then you grow up and have more responsibilities, where year round reliable income is more important, and you maybe only have a few weeks a year of vacation. With those kind of time constraints, you are probably going to upgrade your digs instead of sleeping in a hostel dorm bed. I've seen many places that were $5-10/night surf slums turn into high end boutique surf hotels in less than a decade.
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Yeah I know. I'm saying that Nike could have sold it back to him at whatever his offer was or let him match BlueStar.
Maybe Nike didn't like what happened with Hurley so they sold it to BlueStar, knowing what they do is what they are doing.
Maybe Nike didn't like what happened with Hurley so they sold it to BlueStar, knowing what they do is what they are doing.
The sad thing is that Nike will inevitably try to do surf again in a few years when it becomes more fashionable again. Hurley acquisition was at least their 3rd attempt to launch a surf brand since the late 80's. I wonder how NikeSB is doing these days? Obviously skate is a bigger potential demo as anyone can skate without having to be near the beach
These sneakers have exploded on the resale market and each grown in value by more than 2,000%
Now worth $5,000, the Nike SB What The Dunk was worth $120 when it was released. Here are the top 10 sneakers that have grown in value over time.
www.businessinsider.com
Just talked to my neighbor and BS is Licensing the categories to different companies. Most of his friends and co-workers left or are being asked to leave. No more Sales Managers, etc. Get an envelope you stay dealio....
Not dead wrong. If I was dead wrong then we wouldn't see surf clothing companies circling the drain.
Surfers are cheap when it comes to things that are branded for surfers. Do you see middle age men lining up to spend $30 on a Hurley T-shirt? No. What you actually see is other surfers ridiculing middle aged kooks for stepping outside wearing a surf branded clothing item.
Most Surfers are either young guys who are broke and rely on their parents income for clothing, or middle age guys who have better things to spend money on then overpriced clothing items.
not in California. New full quivers of $800 boards,$300 wetsuits, min of $1,800 a month in rent and going up. Lots of guys in expensive trucks and kitted our sprinters.
no longer are surfers free spirited poor hippy drifters.
California is expensive as sh!t. Australia not so much
trustfunder kids who can afford the $1K midlength boards and living out of a Sprinter van fronting the image of being dirt bags
Not far off.
Surf industry companies circling the drain because the biz model of branded surf wear died pretty much at the exact moment that hubris caused them to hugely over-extend balance sheets.
ergo, bankruptcy.
there is no decline in surfer numbers that I can perceive and in fact a massive increase in the per diem cost of being a daily surfer who wants to live near or at the coast in a first world country.