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I just watched that. They seemed like a bunch of....surfers. When I worked for the boatbuilder, he complained about "surfer labor" (he was a surfer- Dennis Choate). But we surfers (there were only a few of us) also had an unwritten "6 foot clause ." If the surf got 6 foot and we couldn't make it to work that day, it was met with a wink and a nod. The first time I found out about this clause was when I surfed before work and it was so good that "just one last wave" became 3,4,5,6...When I got to work over an hour late the boss walked right up to me at the entrance to the shop. I thought I was toast. Instead he asked, "How were the waves?" And I answered hesitantl, "Great?" He just smiled and walked away.interesting
That was really cool. A lot of stuff I didn't know about the early days there and didn't focus at all on any of the obvious flashy stuff that wasn't as connected to the actual development of the company (only a few shots of the well-known riders and most of them not ID'd on screen). I find it hilarious that Fletch says being a part of Patagonia felt too corporate... the company that will pay your bail if you get arrested at a peaceful protest or let you go surfing if the waves are good.interesting