They used to be an erBB favorite, and a general favorite amongst surfers.
Now the $100 facial-scrub selling $900 leather jacket wearing backyard-glassed Album for $1300 is by far the hottest thing here.
Clearly, surfers have changed.
Clearly, Channel Islands did not change with them.
Former star team riders now ride epoxy popouts. Former team riders now manufacture epoxy popouts. Groms and seasoned surfers alike once drooled over the CI lineup... their team riders were viewed as gods.
No more.
What does that say about the future of Santa Barbara's historic well-known surfing label?
How can they rekindle the flame?
Now the $100 facial-scrub selling $900 leather jacket wearing backyard-glassed Album for $1300 is by far the hottest thing here.
Clearly, surfers have changed.
Clearly, Channel Islands did not change with them.
Former star team riders now ride epoxy popouts. Former team riders now manufacture epoxy popouts. Groms and seasoned surfers alike once drooled over the CI lineup... their team riders were viewed as gods.
No more.
What does that say about the future of Santa Barbara's historic well-known surfing label?
How can they rekindle the flame?