I always thought the whole Triple Crown, Masters, World Cup, Hawaiian Open was kinda cheesy names. Bit from the rest of the sports world.
Surfers especially when the pro tour started were supposed to be the most imaginative and creative but they just copied names from horse racing, soccer and golf of all things.
I guess it shouldn’t have been a big surprise to me cause even as a young grom I knew Bertleman’s logos were from the Olympics and the
Coke stripe until he got a cease and desist. Even the T&C logo is Yin and Yang.
But 50 years of history makes that title iconic. They should buy the naming rights from Outrigger Canoe Club and bring back the Duke contest at Sunset.