Originally Posted By: Retropete

That's how they got away with whoring out surfing to the world.
If there were no clothing companies like Billabong, Quiksilver, Rip curl that cashed up pro surfing and sold the imagery of surfing worldwide since the 70's what would surfing be like now?
Chances are there wouldn't be the global demand for surfboards that have spawned Asian surfboard production. Surfboard production could still be primarily cottage industry because the numbers of people surfing wouldn't be that great.

ah, I get your point. cheers

and I'll explicitly add that contest "pro" surfing was created to sell said clothing (even though you said it above).

Organized competition is entirely peripheral to surfing qua surfing. People surf for love. - William Finnegan