The owner of South Coast, Bird, is the real deal, a surf shop owner of the old school. He's also a good businessman, and knows how to support his wife and four kids.
If you talk with him personally about boards or wetsuits, he loves it. A great guy. Will flat-out tell you he loves talkin' shapes all day, and the rest is more about paying the bills. He's always having weird boards shaped just to try them and to get others to try them; leases a warehouse for his personal collection of oddballs, classics and antiques.
I have a couple of Robin's boards right now (plus a classic he shaped about 25 years ago). They're great. And one of them is about as far from generic as you can get. The other one, while it may look pretty run-of-the-mill (6'8" round tail tri-fin), has some custom rocker and width tweaks that make it really work for me. He's a very versatile shaper with roots in the original twin-fins (worked with MR, shaped the MR boards here in CA).
South Coast is one of the few places you can walk in and order a traditional fish or twin-fin by a shaper who had top-level experience during the twin era, but kept with the times.
To see some of the boards, http://www.southcoast.com/boards.htm
I'm stoked on mine.
And no, they don't pay me, I haven't gotten anything but free wax from them, I'm just a satisfied customer (and a surfer for 20 years, so I remember the way shops used to be).